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Research papers

New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups

The Scangroup, the Swedish Meat Marketing Association, dominates the Swedish meat market. Strategic discussions based on Monitor research identified socio- cultural segments for a new convenience food concept. The marketing strategy based on these...

Catalogue: ESOMAR Congress 1989
Authors: Ingrid Berg, Bo Gunnefur, Christina Grenabo
Company: KANTAR TNS Malaysia
September 1, 1989