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Research papers

Insight adding value to a national supermarket

This paper provides a detailed case study of a store performance tracker designed and implemented in the United Kingdom.The authors will argue that UK supermarket retail is currently a uniquely competitive environment and one where retailers are...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Michelle Chiffers, Tim Knight
Company: Nunwood
April 19, 2005

Research papers

Unleashing the power of place

Advertising in shopping malls offers an unparalleled opportunity to communicate to consumers when they are close to point of purchase and perhaps more receptive to the message.However, two principal issues limit demand for this medium. The first...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Howard Parry-Husbands, Sharyn Smith
June 14, 2004

Research papers

Retailing in the city centre

Studies on city streetscapes are relatively rare in the retail literature despite the fact that retail offerings at any point in time are good barometers of societal consumption and important in understanding the changing urban experience. This...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Don O'Riordan, Edmund O'Callaghan
October 26, 2003

Research papers

Retail innovation learnings from a segmented shop formula: Sunka

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this presentation is to present...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Xavier Roure, Lluis Martinez-Ribes
October 26, 2003

Research papers

Consumer lifestyles

The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores in 2003, spread through 13 African countries. Most of the growth was by acquisition of failed and troubled...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Author: Douglas Parker
October 26, 2003

Research papers

Building store loyalty through employee focus

Can an inward focus on building employee loyalty increase customer loyalty? Based on key research findings, this paper attempts to track the specific initiatives taken by India's largest lifestyle retail chain, Shoppers' Stop, and traces the impact...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Sridevi Rao, Sanjay Badhe
October 26, 2003

Research papers

Changing equity of private labels: Western Europe

This paper addresses the role of private labels within the perspective of Western Europe and reviews the main factors affecting private label development within the region, the future of private labels vs. brands, and the impact of supercenters and...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Author: Thomas Bachl
Company: GfK
September 14, 2003

Research papers

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Laurent Zeller, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
November 1, 2000

Research papers

The impact of the Internet on the selling and distribution of cars

There is currently unprecedented attention being focussed on car retailing and distribution. The speed of growth of the Internet retailing phenomenon has caught most traditional retailers “napping” and in the main they have been forced out...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: David Jamieson
June 15, 2000