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Case studies

Relating research techniques to marketing problems

The authors describe the development, over a period of four years, of a research programme for a new container designed to offer an alternative to glass bottles and metal cans for beer and carbonated soft drinks. The new container is the ICI...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Donald Osborne, A. J. Payne
June 15, 1976
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Citation

Osborne and Payne (1976a, June 15). Relating research techniques to marketing problems. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/relating-research-techniques-to-marketing-problems