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Research papers

The importance of marque

Most market surveys, for reasons of cost, are generally limited to owners of cars within particular sectors; the definition generally includes people who have bought a car of the type specified in recent years. Necessarily within such a sample there...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Ken Clarke, Bob McDowell
Company: KANTAR TNS Malaysia
June 15, 1996
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Citation

Clarke and McDowell (1996a, June 15). The importance of marque. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-importance-of-marque