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Research papers

Managing a research company towards standard services and consultancy

In the most recent years demand for services to business enterprises has significantly grown because of various factors. Market research and management consultancy have both profited by this growth but the link between these two services still...

Catalogue: Seminar 1988: Business To Business Research
Author: Carlo Erminero
Company: Demoskopea
June 15, 1988
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Citation

Erminero, C. (1988a, June 15). Managing a research company towards standard services and consultancy. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/managing-a-research-company-towards-standard-services-and-consultancy


Research papers

Social research and market research

Market research is social research. If it is not - and every time it is not - social research it is not even "research", in that it cannot claim objectivity nor truth. In the past this has often been forgotten and has led to poor research. We have...

Catalogue: Seminar 1977: Social Research
Author: Carlo Erminero
Company: Demoskopea
December 1, 1977
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Citation

Erminero, C. (1977a, December 01). Social research and market research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/social-research-and-market-research


Research papers

The Espresso case history

On the 10th, March 1974, the new Espresso came out: an issue of 128 pages in "Time" magazine format, which covered all the subject matter in the three sections of the old Espresso (Polit./Cult./Econ.). It is a format common to many other weeklies all...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Carlo Erminero, L. Rubini
Company: Demoskopea
June 15, 1974
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Citation

Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-espresso-case-history


Research papers

Advantage of non-proportional stratified sampling for periodical press readership surveys

These notes explain the method of sampling used for the Magazine Readership Survey carried out in Italy this year (ISPI, 1973 edition). The ISPI survey is a sample survey based on 21,000 interviews. It has been carried out each year since 1966 for...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Carlo Erminero
Company: Demoskopea
June 15, 1973
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Citation

Erminero, C. (1973a, June 15). Advantage of non-proportional stratified sampling for periodical press readership surveys. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/advantage-of-non-proportional-stratified-sampling-for-periodical-press-readership-surveys


Research papers

Survey at newsstands

One of the marketing problems in the Italian publishing industry concerns control of distribution. Most publications, in fact, are distributed by organizations that are not dependent on the publisher, and control at point of sale is not as timely,...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Carlo Erminero
Company: Demoskopea
June 15, 1972
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Citation

Erminero, C. (1972a, June 15). Survey at newsstands . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/survey-at-newsstands-