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Research papers

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Hein C. H. Schmidt
Company: Nielsen
September 1, 1978
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Citation

Schmidt, H. C. (1978a, September 01). A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/a-new-tool-to-better-plan-and-control-the-marketing-activities-for-the-outlet-of-growing-importance