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Research papers

Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980)

This review is divided into four parts: 1. Measurement of contacts between media and recipients;2. Description of recipients as members of target groups;3. Methods to bring both informations - about contacts and about target group characteristics -...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Klaus P. Landgrebe
June 15, 1980
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Citation

Landgrebe, K. P. (1980a, June 15). Media measurement and media choice in the Federal Republic of Germany during the last decade (1970-1980). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/media-measurement-and-media-choice-in-the-federal-republic-of-germany-during-the-last-decade-1970-1980-


Research papers

Images of press media

The following paper deals with: 1. Description of the phenomenon 'image'; 2. Hypothesis about its effectiveness; 3. Systematical review to the used research instruments in Germany in the last 15 years; 4. Discussion about the conclusiveness of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Klaus P. Landgrebe
March 1, 1976
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Citation

Landgrebe, K. P. (1976a, March 01). Images of press media. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/images-of-press-media


Research papers

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
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Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures (German). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures-german-


Research papers

Goals, possibilities and problems of good sampling procedures

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
×

Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures


Research papers

Recent trends in the development of markets and market shares in the Federal Republic of Germany

Invited to make a contribution about "recent trends" I am in a dilemma to find out: what is "recent" - the last year, the last three, five or ten years ? I think we should accept the following definition: It is not important, since what time a trend...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Klaus P. Landgrebe
June 15, 1972
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Citation

Landgrebe, K. P. (1972a, June 15). Recent trends in the development of markets and market shares in the Federal Republic of Germany. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/recent-trends-in-the-development-of-markets-and-market-shares-in-the-federal-republic-of-germany