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Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975
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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money-french-


Research papers

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
August 1, 1975
×

Citation

Zwilling and Goldstein (1975a, August 01). Market studies: How to have good return of money. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/market-studies-how-to-have-good-return-of-money