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Webinars

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019
Authors: Michael Edwards, Steliana Ifrim
Company: Dig Insights
August 28, 2019
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Citation

Edwards and Ifrim (2019a, August 28). How the language of social media is reinventing idea screening. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/how-the-language-of-social-media-is-reinventing-idea-screening


Research papers

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/mcnext-9383


Webinars

Doing more with less

During COVID-19, all of us have been forced to do more with less. McDonald's has been forced to cut menu items to streamline work in its kitchens. Dig Insights, as a research partner to McDonald's, was challenged to develop a methodology to help them...

Catalogue: Webinars 2020
Authors: Michaela Charette, Michael Edwards, David Oladejo
Companies: Dig Insights, McDonald's Corporation
September 3, 2020
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Citation

Charette, Edwards and Oladejo (2020a, September 03). Doing more with less. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/doing-more-with-less-11475