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Research papers

Love and trust underground

It's hard to measure the effect of advertising when your subject is on the move, underground!Measuring how we react to advertising in the laboratory or the home (where we are watching TV or maybe our mobile phone) is hard enough. Try to adequately...

Catalogue: Congress 2017: Visionary
Authors: Nicola Barrett, Robert Ellis
Company: COG Research Ltd.
September 3, 2017
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Citation

Barrett and Ellis (2017a, September 03). Love and trust underground. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/love-and-trust-underground