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Research papers

1992

This paper takes a detailed look at the financial services industry in Europe, with particular reference to the position in the U.K. First we set the scene with a description of where the industry has come from, where it is now and the opportunities...

Catalogue: ESOMAR Congress 1989
Authors: Stephen Bairfelt, Erik de Kort
August 15, 1989

Research papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen (German)

For 10 years, Infratest has been continuously investigating the relevance of building society advertising for the LBS in North Rhine-Westphalia. It is shown that the question commonly used in such advertising tracking studies is problematic and how...

Catalogue: ESOMAR Congress 1989
Authors: Rolf Pfleiderer, Gunter Luke
June 15, 1989

Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989