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Research papers

The ten C's

For some years now, people have been studying the trends underlying the changes taking place in today's society and developing what has become a real research technique: "socio- trends analysis". A number of studies have been carried out rising this...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Vanni Codeluppi, Daniel Weber
Company: RISC International (Europe) SA
June 15, 1989
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Citation

Codeluppi and Weber (1989a, June 15). The ten C's. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-ten-c-s


Research papers

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

This paper considers the value of understanding people’s attitudes towards mineral water. Its concern is to assess whether behavioural intentions can be predicted from the Extended Fishbein Model and to explore the ways in which the components...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Leslie de Chernatony, Simon Knox
June 15, 1989
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Citation

de Chernatony and Knox (1989a, June 15). Using the extend Fishbein model to develop a marketing strategy in the mineral water market. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/using-the-extend-fishbein-model-to-develop-a-marketing-strategy-in-the-mineral-water-market


Research papers

The use of life-style research for the analysis of eating habits in Austria (German)

The present paper contains the results of a typology concerning the eating habits of the Austrian population. The basic data were collected as part of a large life- style-survey among 4 persons. Therefore it becomes possible to analyse far reaching...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Gunda Plasser
June 15, 1989
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Citation

Plasser, G. (1989a, June 15). The use of life-style research for the analysis of eating habits in Austria (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-use-of-life-style-research-for-the-analysis-of-eating-habits-in-austria-german-