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Videos

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
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Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative


Research papers

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018
×

Citation

MacFarlane and Whitehead (2018a, September 23). The future of market and social research is qualitative. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-future-of-market-and-social-research-is-qualitative-9405


Videos

Predicting shopper behavior to win at retail (Spanish)

Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Suyvan Ley
Company: GfK
May 14, 2018
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Citation

Ley, S. (2018a, May 14). Predicting shopper behavior to win at retail (Spanish). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/predicting-shopper-behavior-to-win-at-retail-spanish-


Videos

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Geeta R. Lobo, Roland Leung
Company: GfK
December 4, 2017
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Citation

Lobo and Leung (2017a, December 04). Harnessing the power of voice. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice-9206


Research papers

SUPERCRUNCH data design thinking

Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: David Kaufmann, Norbert Wirth
Company: GfK
November 10, 2017
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Citation

Kaufmann and Wirth (2017a, November 10). SUPERCRUNCH data design thinking. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/supercrunch-data-design-thinking


Videos

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
October 26, 2017
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Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


Videos

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people's lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions for...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
October 26, 2017
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Citation

Feld, Farkas and Leav (2017a, October 26). Using global research to permanently improve the lives of the poor. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/using-global-research-to-permanently-improve-the-lives-of-the-poor-9110


Research papers

Virtual reality meets traditional research

In order to compare the traditional research approach- CAPI (Computer Assisted Personal Interview)- with the VR approach, an empirical study was conducted using a sequential monadic design. The study was designed to help us to reach the following...

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
September 3, 2017
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Citation

Chirilov, A. (2017a, September 03). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research


Research papers

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people’s lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions...

Catalogue: Congress 2017: Visionary
Authors: Karl G. Feld, Uri Farkas, Hilary Leav
Company: GfK
September 2, 2017
×

Citation

Feld, Farkas and Leav (2017a, September 02). Using global research to permanently improve the lives of the poor. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/using-global-research-to-permanently-improve-the-lives-of-the-poor