You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing IFOP.
ANA has found 20 results for you, in 117 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The self-administered questionnaires with interviewer's assistance (French)

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
×

Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance (French). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance-french-


Research papers

International dimension in social research

Since early 1974 the Commission of the European Community has six-monthly opinion polls carried out, among the population aged 15 and over. The paper shows, by way of two examples, the importance and utility of these surveys: 1. The feeling of...

Catalogue: Seminar 1977: Social Research
Authors: Jacques-René Rabier, Helene Riffault
Company: IFOP
December 1, 1977
×

Citation

Rabier and Riffault (1977a, December 01). International dimension in social research. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/international-dimension-in-social-research


Research papers

Marketing analysis on the basis of consumers' degree of involvement

Consumers' involvement in products considerably moderates their reactions to marketing and advertising stimuli. Involvement has now gained the status of a major parameter to be taken into account in advertising and marketing strategies. Current...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
June 15, 1984
×

Citation

Laurent and Kapferer (1984a, June 15). Marketing analysis on the basis of consumers' degree of involvement. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-analysis-on-the-basis-of-consumers-degree-of-involvement


Research papers

Thresholds in brand awareness

Despite the status of brand awareness as a major advertising objective, there is actually little recent literature on the behavior of brand awareness and its dynamics. The statistical analysis of a large set of data allowed us to identify some...

Catalogue: ESOMAR Congress 1987
Authors: Gilles Laurent, Jean-Nöel Kapferer
Company: IFOP
September 1, 1987
×

Citation

Laurent and Kapferer (1987a, September 01). Thresholds in brand awareness. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/thresholds-in-brand-awareness


Research papers

Data mining and market research

This article deals with the complementarity between market research and data mining disciplines that we consider to be distinct but interdependent with respect to the kinds of objectives and goals addressed the types of results obtained and the use...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Elisabeth Martine-Cosnefroy
Company: IFOP
September 1, 1998
×

Citation

Martine-Cosnefroy, E. (1998a, September 01). Data mining and market research . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/data-mining-and-market-research-


Case studies

The phenomenon of market saturation

The recent slowdown in the progression of the French vacation market prompts the hypothesis that a certain saturation point may have been reached. This hypothesis, of course, is not merely based on the evolution of a single short-term global index....

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
×

Citation

Danloy, P. (1972a, June 15). The phenomenon of market saturation. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-phenomenon-of-market-saturation


Research papers

The self-administered questionnaires with interviewer's assistance

The self-administered questionnaire in which the interviewee fills-in himself the questionnaire with the interviewer's assistance, is one of the various methods of data-collection in sample-surveys. In order to situate the self-administered...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Hugues Jacquart
Company: IFOP
October 1, 1973
×

Citation

Jacquart, H. (1973a, October 01). The self-administered questionnaires with interviewer's assistance. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/the-self-administered-questionnaires-with-interviewer-s-assistance


Research papers

Search for potential clients (French)

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968
×

Citation

Irrmann, P. (1968a, June 15). Search for potential clients (French). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/search-for-potential-clients-french-


Research papers

A marketing aid (French)

The purpose of this account is to set out the results of 3 years of concrete experience gained on this model and its simulation software. It breaks down into three main sections: I. The principle of the model insofar as concerns data collection and...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Christophe Riboud, Françoise Roussel, François Bourguignon
Company: IFOP
June 15, 1986
×

Citation

Riboud, Roussel and Bourguignon (1986a, June 15). A marketing aid (French). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/a-marketing-aid-french-