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Research papers

Questionnaire monotony endangers the comparability of results (German)

Monotony and its side-effects have been dealt with in other areas. But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1976
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Citation

Ring, E. (1976a, June 15). Questionnaire monotony endangers the comparability of results (German). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/questionnaire-monotony-endangers-the-comparability-of-results-german-


Research papers

Experience gained in a multistage verbal panel survey (German)

The task of the panel study was to measure changes in consumer attitudes towards various brands and to check in how far positive changes, conceptual and behavioural, may be ascribed to the influence of advertising. The advantage of the panel...

Catalogue: ESOMAR Congress 1968
Author: Peer Müller-Grote
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1968
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Citation

Müller-Grote, P. (1968a, June 15). Experience gained in a multistage verbal panel survey (German). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/experience-gained-in-a-multistage-verbal-panel-survey-german-


Research papers

Target groups redefined

At the suggestion of the BURDA publishing company in OfFenburg— publisher of Mein schoner Garten, the gardening magazine with the largest circulation in Europe-the Allensbach Institute has for the first time tested the 'flow' concept developed...

Catalogue: Seminar 1993: Competition In Publishing
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1993
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Citation

Schulz, R. (1993a, June 15). Target groups redefined. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/target-groups-redefined


Research papers

The contribution survey research can make to the decision-making process

The following paper reports on a dialogue held between the President of the German Constitutional Court and the author. This dialogue was set in motion indirectly by an article the author published in 1979 in the Frankfurter Allgemeine Zeitung about...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Noelle-Neumann, E. (1983a, June 15). The contribution survey research can make to the decision-making process. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-contribution-survey-research-can-make-to-the-decision-making-process


Research papers

No unexplored territory left on the German map (German)

Only four months after the breach of the Berlin Wall, the Allensbach Institute had already set up its own interviewer network in the GDR, with approximately 600 interviewers recruited personally or by mail. Even before the first free elections in...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Elisabeth Noelle-Neumann, Michael Hallemann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1991
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Citation

Noelle-Neumann and Hallemann (1991a, June 15). No unexplored territory left on the German map (German). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/no-unexplored-territory-left-on-the-german-map-german-


Research papers

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Due to the increased perception of risk, the population is more strongly oriented towards insurance protection. In both East and West Germany, more than half of the population advocates having the most comprehensive insurance coverage possible for...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Renate Köcher, Sylvia Roth-Flockerzi
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1994
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Citation

Köcher and Roth-Flockerzi (1994a, June 15). The concerns and needs of insurance customers with particular focus on the situation in East Germany. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-concerns-and-needs-of-insurance-customers-with-particular-focus-on-the-situation-in-east-germany


Research papers

New research results require methodological change

Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Authors: Friedrich W. R. Tennstädt, Renate Köcher
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1980
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Citation

Tennstädt and Köcher (1980a, June 15). New research results require methodological change. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/new-research-results-require-methodological-change


Research papers

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research
Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1982
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Citation

Noelle-Neumann and Tennstädt (1982a, June 15). Off the beaten track. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/off-the-beaten-track


Research papers

New, surprising findings gained by indirect measurements (German)

Brand consciousness, qualify differentiation, emotional and aesthetic desires in the field of consumption—are these things out of place today in a time which regards as decisive the rational consumer who only wishes to be "informed", who only...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
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Citation

Hansen, J. (1983a, June 15). New, surprising findings gained by indirect measurements (German). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/new-surprising-findings-gained-by-indirect-measurements-german-