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Research papers

Kids, parents and the retail shopping dynamic

This paper highlights kids' influence on retail selection and then compares and contrasts their motivations behind these selections with those of parents. The in-store shopping experience (including family dynamics, the impact of signage and special...

Catalogue: ESOMAR Retailing Industry Conference 2005
Authors: Andrea Strauss, Maria Caraballo, Keisha Wright, Marsha E. Williams
Company: Viacom International Media Networks
April 19, 2005

Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019

Research papers

Me, myself and I

The question 'who am I?' is especially pertinent during adolescence. MTV Networks wants to understand identity construction among youngsters aged between 13-17 in a changing media landscape. The rise of social networks and other new internet...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Joeri Van den Bergh, Veerle Colin, Annelies Verhaeghe
Companies: InSites Consulting, Viacom International Media Networks
November 20, 2008

Research papers

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs
Companies: Innerscope Research, Viacom International Media Networks
October 29, 2009

Research papers

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012

Research papers

Identifying, tracking and targeting viewer segments

The authors utilized the Nielsen Quadrant Segmentation System to create audience analysis tool that evaluates television network programming strategy by day part, such that the four segmentations of the Nickelodeon audience are isolated for on-going...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Friend, Bill Engel
Company: Viacom International Media Networks
June 15, 1998

Research papers

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008
Author: J. Alyson Bryant
Company: Viacom International Media Networks
June 16, 2008

Research papers

Developing points of view

This paper presents findings from an extensive research project conducted by MTV Networks during the summer of 1999 to broaden its understanding of young ethnic consumers. Quantitative and qualitative research with white, African American, and Latino...

Catalogue: Ethnic Marketing 2000
Authors: Marsha E. Williams, Jeffrey Kaufman
Company: Viacom International Media Networks
July 1, 2000

Research papers

To have and have not

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in the fall of 2006. Nickelodeon, the preeminent children's media brand and central pillar within MTV Networks' Kids & Family...

Catalogue: Qualitative 2007
Authors: J. Alyson Bryant, Marsha E. Williams
Company: Viacom International Media Networks
November 12, 2007