Resources Library by ANA

Statistical and individual data bases supporting MMIS

Marketing Management Information Systems are becoming increasingly used by marketing departments to test strategic implications over planned performances. Computers and associated software are some of the tools available to the busy executive. Modern...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Elio Pennisi, Giancarlo Ibba

January 25, 1984

What if..?

The purpose of this lecture is to give an impression of the possibilities which are open to the magazine publisher through the use of computer-models. They are pieces of electronic equipment which give the publisher a chance of seeing how his...

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Peter Rosendahl

June 15, 1981

Experiences with circulation control by computer-based and supervision models

The following paper is concerned with improvements and expansion of computer models which where presented to the 1976 ESCMAR Seminar. There is a short introduction of the ASVAG applied investigation to establish objectives and parameters, and an...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Peter Eckhoff, Heino Stöwsand

November 1, 1979

New methods of telephone interviewing A&S/CATI

In recent years in the United States, we have witnessed rapid growth in the use of telephone interviewing in survey research. A major element of this growth has been the substitution of telephone inter- view procedures for the (apparently) more...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Irving Roshwalb, Leonard Spector, Albert Madansky

June 15, 1979

Tv show loyalty in Finland

The success of a television show can be described with the same concepts as the success of a brand of a product. Cumulative penetration applies to both, share of repeat- buyers equals to the share of repeat-viewers , brand loyalty to programme...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Heikki J. Kasari

March 1, 1979

Terminals versus Minis

Thus a firm 'producing' marketing studies from survey data tries to control all of the different phases: conceptualization, fieldwork, data processing and interpretation of the final results. Our goal here is to study the question of the data...

Catalogue: Paper 1978: Analysis of Data

Author: Bernard Morin

February 1, 1978

The influence of technical developments on marketing management information systems in retail organisations

This paper shows how much data may be structured into a computer based data bank in a manner which will allow the company to analyse its sales on a seasonal, yearly and possibly 5-yearly basis, in a manner convenient for assisting marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Gil T. Jones

June 15, 1977

Circulation control by computer based and supervision models

The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: F. Schülten, Heino Stöwsand

December 1, 1976

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975