Resources Library by ANA

Multinational meetings and a user-friendly computer-based information system

This paper describes an unusual information system in so far as it handles marketing data for the multinational meetings industry. Multinational meetings, as marketing researched products, represent an area little explored on a public platform. The...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Sherry Dean

January 25, 1984

The influence of technical developments on marketing management information systems in retail organisations

This paper shows how much data may be structured into a computer based data bank in a manner which will allow the company to analyse its sales on a seasonal, yearly and possibly 5-yearly basis, in a manner convenient for assisting marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: Gil T. Jones

June 15, 1977

New methods for new research

The objective of this paper is to explain the principles of several analytical methods (Part 2) and how they can be used (Part 3), as shown by the last two years of experience with Programs for Structuring Data (P.S.D.) that are available on the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Authors: Patrice Bertier, Jean-Marie Bouroche

June 15, 1972

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Martin Pfaff

November 1, 1969

Experience of a computer system for the quality control of interviewers

This paper describes a method of using the computer, as a stage of the checking process, to look for interviewers, who have cheated or deviated from the specified instructions. The method is simple and has often been recommended, but to our knowledge...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Authors: R. King, P. Trotman

Company: Nestlé

October 1, 1973

Terminals versus Minis

Thus a firm 'producing' marketing studies from survey data tries to control all of the different phases: conceptualization, fieldwork, data processing and interpretation of the final results. Our goal here is to study the question of the data...

Catalogue: Paper 1978: Analysis of Data

Author: Bernard Morin

February 1, 1978

The computer and marketing information systems

The existence of the computer influences conceptually as well operationally the design of a marketing information system (MIS) and the application of a MIS the computer mostly is the centre in which all the computer techniques are integrated. This...

Catalogue: The European Marketing Research Review 1971

Author: Jan Ten Sijthoff

June 15, 1971

Changes in market segmentation over time

In the type of segmentation referred to in this paper, which is generally termed 'cluster analysis', we analyse the data by a number of characteristics simultaneously, instead of sequentially as described above. The type of cluster analysis described...

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Wendy M. Grosse, David Lowe-Watson

Company: ESSO

June 15, 1972

Statistical and individual data bases supporting MMIS

Marketing Management Information Systems are becoming increasingly used by marketing departments to test strategic implications over planned performances. Computers and associated software are some of the tools available to the busy executive. Modern...

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: Elio Pennisi, Giancarlo Ibba

January 25, 1984