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Research papers

Using government data for research and instruction

Data files developed by the government are frequently very large consisting, in some cases, of many millions of logical records. The needs of those who would do secondary analysis of these data have not necessarily been a factor in determining either...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Judith S. Rowe
September 1, 1973

Research papers

The IJF-Questionnaire (German)

For more than 5 years, - since existence of the Institut fur Jugendforschung (IJF), Munich, - IJF has been using a questionnaire system which has demonstrated considerable advantages compared with customary opinion poll procedures, as regards costs,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt H. Benz, Detlef Rlemer
August 1, 1975

Research papers

Computerized cash registers for chain retail stores

During this presentation the new computerised cash register, Electronic Cash Register, manufactured by The Singer Company is being introduced to the audience. The following information is given in more detail: 1. The basic idea and mission of the...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John Z. Kracmar
April 1, 1974

Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977

Research papers

Interactive access to on-line survey data-bases

New techniques for processing survey data are dramatically changing the way that research is carried out, moving the emphasis from data-collection to data-analysis. The computer terminal is playing an increasingly important role, and I firmly believe...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Mark Katz
June 15, 1984

Research papers

The Marsan method of research into new products (French)

The future of any industrial firm depends mainly on its development policy. Management is fully aware of this fact today, and this is why those responsible for laying down policy devote so much attention to research both to discover new uses for...

Catalogue: ESOMAR Congress 1966
Author: Raoul Laffy
September 1, 1966

Research papers

Electronic computers, marketing models and commercial management (French)

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968

Research papers

The Daphne language and its use in market studies (French)

DAPHNE is a programming language for file analysis. Most of the operations currently used in file analysis can be easily programmed in DAPHNE. Among these operations are percentages, valuation, selection, editing and output of the results. This paper...

Catalogue: ESOMAR Congress 1968
Authors: G. Letellier, P. Mathelot
June 15, 1968

Research papers

In which terms is the problem of media planning set today? (German)

Where is the limit, in this field, of the computer's role? Is there, on a short-term basis, further progress to be made? 1. The aim of the advertising message; 2. The factors enabling us to attain this aim; 3. The two levels of the media-planning...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Jean Francois Canguilhem
September 1, 1974