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Videos

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel-12713


Research papers

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
Company: Nepa
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel


Webinars

ESOMAR Plus Webinar

What is the difference between controllers and processors, and why is it important?Whether you are a controller, joint controller, or processor, it is critical that you assess your position and duties in relation to your data processing...

Catalogue: Webinars 2021
Author: Claudio Gennaro
Company: ESOMAR
July 28, 2021
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Citation

Gennaro, C. (2021a, July 28). ESOMAR Plus Webinar. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/esomar-plus-webinar


Research reports

Data event report (Chinese)

The following document is being used- in conjunction with the Data breach event response framework- to report the specific details of the data breach, as well as the remedial measures that are taken to minimize the risk to data...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data event report (Chinese). ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/data-event-report-chinese-


Research reports

Data processing agreement (Chinese)

A data processing agreement (DPA) is a legally binding document to be entered into between the controller and the processor in writing or in electronic form. It regulates the particularities of data processing- such as its...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data processing agreement (Chinese). ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/data-processing-agreement-chinese-


Research reports

Privacy notice template (Chinese)

The privacy notice provides the data subject, with the essential details you need to understandhow companies collect and process personal data. 

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Privacy notice template (Chinese). ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/privacy-notice-template-chinese-


Research reports

Data breach event response framework (Chinese)

The GDPR defines a personal data breach as 'a breach of security leading to theaccidental or unlawful destruction, loss, alteration, unauthorized disclosure of, oraccess to, personal data transmitted, stored or otherwise processed'. The following...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data breach event response framework (Chinese). ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/data-breach-event-response-framework-chinese-


Research papers

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019
Author: Barry Jennings
Company: Microsoft
November 10, 2019
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Citation

Jennings, B. (2019a, November 10). Fusion Forward. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/fusion-forward


Videos

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Author: Anna Bellido
Company: Netquest
November 10, 2019
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Citation

Bellido, A. (2019a, November 10). Machine learning and privacy. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/machine-learning-and-privacy-10847