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Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux
Alexander, Bijapurkar and Valentine (1994a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/charting-the-cultural-future-of-markets
Swaminathan, M. (1995a, June 15). Segmenting consumers for evolving a retailing strategy. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/segmenting-consumers-for-evolving-a-retailing-strategy
Muthukumaran, N. S. (1998a, June 15). Benefit segmentation. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/benefit-segmentation
Bonala, Patnaik and Mathew (2015a, November 18). The Karma of give & take. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/the-karma-of-give-take
Dutta, Tanwani and Gulati (2014a, May 13). Bollywood drama in the research world. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/bollywood-drama-in-the-research-world
Chakraborty, M. (2017a, May 09). Building effective networks. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/building-effective-networks
Chaudhuri, Josep and Godase (1998a, June 15). Rural socio-economic classification. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/rural-socio-economic-classification
Khanwalkar, S. (2001a, October 28). When is a coconut not a coconut?. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/when-is-a-coconut-not-a-coconut-