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Research papers

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980

Research papers

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Alain Kling
September 1, 1980

Research reports

Dulux qualitative 1979 advertising study

The aims of the study included both general andspecific issues. The prime purpose was to examinethe ways in which current advertising contributesa new influence on consumers' attitudes to Dulux,its competitors, and home decorating as aprocedure and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research papers

How industry buys

This paper is an expansion and an updating of a major survey conducted in 1970 by the journal, Scientific American. Entitled How Industry Buys, 1970. That study was designed to measure the influence of ten major groups on the purchasing decision. The...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Robert A. Erickson, Andrew C. Gross
June 15, 1979

Research papers

Patient's influence on the marketing of pharmaceutical products

A dynamic marketing function will respond rapidly to pressures caused by changes in the environment within which the company operates. The pharmaceutical industry, like all others, operates within a number of different environments - industrial,...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Helen Smith
February 1, 1979

Research papers

The decline of the birth rate and its influence on marketing to the younger generation

This paper is intended to draw attention to the consequences of a declining birth rate, which is present in almost every industrialised country today. In drawing conclusions, one has to consider the difficulty of predicting the birth rate, i.e. the...

Catalogue: Seminar 1978: Researching Children
Author: Rolf Speetzen
October 1, 1978

Research papers

Advertising and purchasing

I have been asked to describe to you a proposal recently published by Newsweek magazine in the U.S.A. which has been prepared by Axiom Market Research Bureau Inc.together with the British Market Research Bureau Ltd. in London. It was a study which...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Timothy Joyce
June 1, 1978

Research papers

Who wears the pants in the family?

This paper explores the relationship between purchasing influence within the family (i.e., husband and wife) and advertising readership in magazines. It addresses the question: To what extent is purchasing influence, or buying behaviour, related to...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: William J. Wilson
August 28, 1977

Research reports

The teenage enigma

The research was designed with a view to providinga picture in depth and breadth of teenagers andthe fabric of influences (people, neighborhoods, shops, media, etc.) which play upon them and to whichthey react with acceptance, respect, rejection,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977