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Research papers

Introduction

Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/introduction


Webinars

Insights' Privacy Day 2021: Privacy outlook

ESOMAR is joined by QRCA in exploring the Privacy Outlook for 2021, join experts from QRCA and ESOMAR's Professional Standards and Legal Committees as they discuss the emerging regulatory and compliance trends facing the data, research and insights...

Catalogue: Webinars 2021
Authors: Kim Smouter-Umans, Lisa Horwich, Amy Yeung, Reg Baker, Mike Cooke
January 28, 2021
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Citation

Smouter-Umans, Horwich, Yeung, Baker and Cooke (2021a, January 28). Insights' Privacy Day 2021: Privacy outlook. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/insights-privacy-day-2021-privacy-outlook


Videos

Eu não sou seu negro

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Catalogue: Insights Festival 2020
Authors: Alexsandra Silva, Zé Vieira
September 15, 2020
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Citation

Silva and Vieira (2020a, September 15). Eu não sou seu negro. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/eu-n-o-sou-seu-negro


Videos
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Citation

Picazo Lutton, Wilson and Bowen (2020a, June 18). Change leadership: Q&A session. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/change-leadership-q-a-session


Research papers

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner
March 1, 1975
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Citation

Cohen, de Koning, Monieson and Werner (1975a, March 01). Round-table discussion. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/round-table-discussion


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Think big

Twice as old but one-tenth the size of management consulting – How can market research Think BIG and imagine how to drive business advantage and exponential growth in the industry? Here are three hypotheses:Market research is positioned to make...

Catalogue: Congress 2013: Think Big
Authors: John Kearon, Milka Karaagaçli, John Hackett, Crawford Hollingworth, Florian Bauer
June 15, 2013
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Citation

Kearon, Karaagaçli, Hackett, Hollingworth and Bauer (2013a, June 15). Think big. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/think-big


Videos

Brands Connect: Q&A session

Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 17, 2020
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Citation

Fafian and Lopez-Brea (2020a, September 17). Brands Connect: Q&A session. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/brands-connect-q-a


Videos
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Citation

Picazo Lutton, Steinhart and Summers (2020a, June 18). Social change today: Q&A session. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/social-change-today-q-a-session