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Research papers

We are still confused- But on a higher level

Most case stories are. written when the success is an established fact. This paper is a case where part of the story was written in advance, in the form of objectives. To be precise, it is a case story the outcome of which is not yet known. The story...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Niels Vinding
June 15, 1965
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Citation

Vinding, N. (1965a, June 15). We are still confused- But on a higher level. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/we-are-still-confused--but-on-a-higher-level


Research reports

Qualitative research on American blend cigarettes

Gallahers is considering launching an American blend cigarette from Benson & Hedges. Some depth interviews were initially conducted with Gallaher personnel in the Manchester and Lond on factories to elicit some initial responses to the cigarette....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 2, 1971
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Citation

, C. (1971a, March 02). Qualitative research on American blend cigarettes. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-american-blend-cigarettes


Research reports

Pack research on 'Sobranie of London'

This research was undertaken in order to examine responses to five potential pack designs for 'Sobranie of London' and to select from the fivethose which appear to be worthwhile developing further. The criteria used for screening and selection are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pack research on 'Sobranie of London' . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/pack-research-on-sobranie-of-london-


Research reports

Qualitative research on Cadets advertising

Consideration is being given to a new campaign for Cadets.The campaign as planned was to reinforce brand loyalty amongregular and occasional smokers of Cadets, communicatingthe smoking qualities as a satisfying but not strongcigarette and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Cadets advertising. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-cadets-advertising


Research reports

Tobacco substitute

This report is primarily concerned with the findingsfrom the group discussions and these are primarilyconcerned with differences in the panels testingdifferent products on Extended Usage. The mainresults of the quantitative research have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Tobacco substitute. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/tobacco-substitute


Research papers

Tattoo, the development of a new product

After more than two years of marketing research and brainstorming a new pipe-smoking concept was introduced in Amsterdam: TATTOO, a precious individual characteristic. It features a colourful modem pipe and a tobacco case in a small, handy box. A...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Wouter J. Meyers, Frits Spangenberg, Pieter-Paul Verheggen
Company: Motivaction International B.V.
September 1, 1990
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Citation

Meyers, Spangenberg and Verheggen (1990a, September 01). Tattoo, the development of a new product. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/tattoo-the-development-of-a-new-product


Research papers

Philip Morris uses research based sales promotion (French)

Sales promotion is an integral instrument and not just a minor advertising accessory. The paper presents a case history: The 1967 Sales Promotion Campaign conducted in France for Philip Morris by Bernard Krief Promotion The following phases will be...

Catalogue: ESOMAR Congress 1968
Author: Bernard Krief
June 15, 1968
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Citation

Krief, B. (1968a, June 15). Philip Morris uses research based sales promotion (French). ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/philip-morris-uses-research-based-sales-promotion-french-


Research reports

Qualitative research amongst pipe smokers in the New York area

The research was undertaken in order to explore American pipe smokers' attitudes towards imported tobacco brands, and how imported brands fitted into pipe-smoking habits. The results of this research are intended to provide abackground for devising...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research amongst pipe smokers in the New York area . ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/qualitative-research-amongst-pipe-smokers-in-the-new-york-area-


Research reports

The couponing of special filter

Considerations are being given to the inclusionof coupons with Benson & Hedges Special Filter.This follows on the steady increase in saleswhich have made Special filter the fourth-largestbrand after Embassy Rigal. About 30% of salesare accounted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1973
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Citation

, C. (1973a, April 23). The couponing of special filter. ANA - ESOMAR. Retrieved September 22, 2023, from


https://ana.esomar.org/documents/the-couponing-of-special-filter