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Research papers

Look who's talking

This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...

Catalogue: Congress 2018
Authors: Christoph Welter, Serena Li
Company: Point-Blank International GmbH
September 23, 2018
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Citation

Welter and Li (2018a, September 23). Look who's talking . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/look-who-s-talking--9377