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Research papers

Economic expectations and political confidence

Based on empirical trend data about general economic and political attitudes in Hungary, Poland and the former CSFR the paper deals with the problems of establishing stable market democracies in the new East-Central European democracies. The data...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Fritz Plasser, Peter A. Ulram
Company: GfK
June 15, 1993

Research papers

The clash between politics and the market

This paper examines the current Sunday trading laws in England and Wales and the conflict which has arisen between the restrictions imposed by that legislation and the demands of the market. Using extensive evidence from public opinion surveys,...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Andrew Currie, Rachel Turner
Company: Ipsos MRBI
June 15, 1993

Research papers

Environmental concerns and the implications for pesticides

The aqrochemicals industry faces potentially serious threats from the pressures created by public opinion regarding the uses of pesticides in Great Britain. Adverse public opinion could affect employee morale within the industry, lead to tighter...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Ian G. Catchpole
June 15, 1992

Research papers

The history of public opinion polls

Anyone can sound public opinion. In Athenian Greece it was done with demos, but only a tiny elite had a say; in the 18th Century the Frenchman J. Hector St John de Crevecoeur travelled the American colonies probing the public mood, in the 19th...

Catalogue: ESOMAR Congress 1987
Author: Robert M. Worcester
September 1, 1987

Research papers

The influence of poll data on public opinion

This contribution has three aims: 1. To determine the existing assumptions about possible negative influences of opinion polls. 2. To determine what can be said about these assumptions from the point of view of empirical social science. 3. To outline...

Catalogue: Seminar 1986: Opinion Polls
Author: Wolfgang Donsbach
June 15, 1986

Research papers

The people and the press

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you...

Catalogue: Seminar 1986: Opinion Polls
Author: Andy Kohut
Company: Gallup International Association
June 15, 1986

Research papers

The general image of industry

This report shows the image position of industry in the Austrian population by quantitative research representative for people up from 14 years. Research program covers spontaneous associations to the stimulus "industry", advantages and disadvantages...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Werner Till
Company: GfK
June 15, 1986

Research papers

Introduction

Less than five per cent of attitude research is represented by the opinion polls published in the newspapers and broad- cast on the radio and television. Yet most public attention is focussed on this aspect of the market research industry....

Catalogue: Seminar 1986: Opinion Polls
Author: Robert M. Worcester
June 15, 1986

Research papers

Advancing the science of advocacy polling

This paper demonstrates how a campaign embracing advertising and advocacy polling was developed on behalf of the Greater London Council (the GLC) to combat the Government's attempts to abolish the GLC. The paper shows how research shifted from being...

Catalogue: Seminar 1986: Opinion Polls
Authors: Denis Robb, Tim Burns
June 15, 1986