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Measuring the Value of Data Democratization

Measuring the Value of Data Democratization: How Reckitt calculates the value created by increasing access to consumer knowledge

Catalogue: Congress 2023
Authors: Tania Poelmann, Sandra Berg
Companies: Reckitt, Stravito
October 5, 2023
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Citation

Poelmann and Berg (2023a, October 05). Measuring the Value of Data Democratization. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-the-value-of-data-democratization