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What we can learn from tweets and Co. for open end analysis

Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...

Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
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Citation

Smit and Pietsch (2018a, September 23). What we can learn from tweets and Co. for open end analysis. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-we-can-learn-from-tweets-and-co-for-open-end-analysis