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Videos
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Citation

Romaninuk, J. (2023a, October 05). Better Brand Tracking. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/better-brand-tracking


Videos
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Citation

(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


Research papers

How to measure the effectiveness of a brand?

Have you ever wondered how you can objectively measure your brand's effectiveness relative toothers? Well, this is what we got tasked with at Epiphany by the world's largest sports apparel brand.We had to bring objectivity to the subjectivity in...

Catalogue: Dynamic. Diverse. Digital
Author: Alfie Adamson
Company: Epiphany RBC
June 20, 2022
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Citation

Adamson, A. (2022a, June 20). How to measure the effectiveness of a brand? . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-to-measure-the-effectiveness-of-a-brand-


Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

Future Fit Brand Health Measurement

As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar...

Catalogue: Webinars 2021
Authors: Lee Langford, Ruari Grigg
Company: Toluna
August 20, 2021
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Citation

Langford and Grigg (2021a, August 20). Future Fit Brand Health Measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/future-fit-brand-health-measurement


Webinars

The new rules of advertising and branding in the post-COVID era

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020
Authors: Alina Serbanica, Loredana Iacob, Veronica Ungureanu, Andra Constantinescu, Victor Rotariu, Steliana Ifrim
July 2, 2020
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Citation

Serbanica et al. (2020a, July 02). The new rules of advertising and branding in the post-COVID era. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-advertising-and-branding-in-the-post-covid-era


Research papers

Potential effects of single-source research automation on future brand marketing and advertising research

This work has been undertaken to evaluate the desireability of single- source. In doing so a distinction has been made between:(a) single-source used for target marketing on the basis of data collection techniques(b) single-source used in adlab...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar
June 15, 1988
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Citation

van Gestel, Blyth, Bronner, Hartsuiker and Valstar (1988a, June 15). Potential effects of single-source research automation on future brand marketing and advertising research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/potential-effects-of-single-source-research-automation-on-future-brand-marketing-and-advertising-research


Research papers

Possibilities or applying branding techniques to the marketing of industrial goods

In view of this, it appears timely to raise here, in fundamental terms, the question as to what extend industrial products can he marketed by methods which, in the widest sense, are teased on those used for branded goods. In this context we are, of...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Karl-Heinz Strothmann
June 15, 1963
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Citation

Strothmann, K. (1963a, June 15). Possibilities or applying branding techniques to the marketing of industrial goods. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/possibilities-or-applying-branding-techniques-to-the-marketing-of-industrial-goods