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Webinars

Complementing NPS Surveys with Online Reviews

Why only survey when you can also leverage online reviews? Online reviews, for example from Amazon, Google Maps or Apple Play Store, can be a great complementary source of customer feedback to get a more complete picture of what your customers...

Catalogue: Webinars 2021
Authors: Jan Rutenberg, Pascal de Buren
Companies: Caplena, Tegut
October 13, 2021
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Citation

Rutenberg and de Buren (2021a, October 13). Complementing NPS Surveys with Online Reviews. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/complementing-nps-surveys-with-online-reviews


Videos

What we can learn from tweets and Co. for open end analysis

Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...

Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
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Citation

Smit and Pietsch (2018a, September 23). What we can learn from tweets and Co. for open end analysis. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-we-can-learn-from-tweets-and-co-for-open-end-analysis