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Research papers

Editorial

It is fantastic to finally have a face-to-face ESOMAR APAC event after a long gap of four years. As we look forward to welcoming everyone to sunny Singapore, it is also a moment to take stock and reflect on the year that was 2023. It is amazing how...

Catalogue: Asia Pacific 2023 - Innovation
Author: Ramanathan Vythilingam
Company: Unilever
November 22, 2023
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Citation

Vythilingam, R. (2023a, November 22). Editorial. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/editorial-12287
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Citation

Bretcha, J. (2023a, April 25). Closing of the conference. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/closing-of-the-conference-12065


Webinars

Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021
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Citation

Olof Philogène and Poelmann (2021a, June 30). Increase insights ROI with knowledge management. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/increase-insights-roi-with-knowledge-management


Webinars

Ipsos.Digital: Transform your questions to data gold

Join passionate MR technology and sampling experts from Ipsos.Digital and Askia to learn how technology, quality and profound expertise combine to produce a Big Bang in DIY market research. The presentation will focus on four...

Catalogue: Webinars 2021
Authors: Ana Maria Tizu, Cecile Carre, Richard Collins
Companies: IPSOS, Askia SAS
May 20, 2021
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Citation

Tizu, Carre and Collins (2021a, May 20). Ipsos.Digital: Transform your questions to data gold. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/ipsos-digital-transform-your-questions-to-data-gold


Webinars

Work remotely, not alone: How fast can you decentralise your knowledge?

Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually...

Catalogue: Webinars 2020
Author: Thor Olof Philogène
Company: Stravito
May 12, 2020
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Citation

Olof Philogène, T. (2020a, May 12). Work remotely, not alone: How fast can you decentralise your knowledge?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/work-remotely-not-alone-how-fast-can-you-decentralise-your-knowledge-


Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
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Citation

Wildner and Kaiser (2016a, September 22). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos-8871


Research papers

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
September 22, 2016
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Citation

Cowan and Chakrabarti (2016a, September 22). NextGen. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/nextgen-8885


Research papers

The supreme sensory experience

The supreme sensory experience and the human senses are suggested as fruitful marketing concepts for rethinking marketing in practice and theory. The aim of the paper is to discuss and present the usefulness of a sensory marketing framework in terms...

Catalogue: Congress 2008: Frontiers
Author: Bertil Hultén
September 26, 2008
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Citation

Hultén, B. (2008a, September 26). The supreme sensory experience. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-supreme-sensory-experience


Research papers

Research and corporate responsibility

This presentation describes the role of stakeholder opinion research in helping companies develop robust corporate responsibility policies, practices and communications. It outlines the application of research in identifying priority issues,...

Catalogue: Congress 2005: Making A Difference
Authors: Jenny Dawkins, Brian Gosschalk
Company: Ipsos MRBI
September 21, 2005
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Citation

Dawkins and Gosschalk (2005a, September 21). Research and corporate responsibility. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-and-corporate-responsibility