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Research papers
Consumer expectations in an emerging market
The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
September 1, 1992
Research papers
Psychographic analysis of the Mexican
The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992
Research papers
The expectations and values of consumers of dairy products
This study was carried out by the interprofessional committee for dairy products CIDIL (Comite Interprofessionnel des Industries Laitieres) in order to define the set of values underlying the attraction to various dairy products, in particular for...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Eric Stemmelen
Company: KANTAR TNS Malaysia
September 1, 1992
Research papers
Random digit dialling crosses the Atlantic
We have devised and developed a new method for creating random digit dialling samples for telephone surveys in our agency. The method itself, which we have named âNumber Propagationâ, is very simple. We take the phone numbers of respondents...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ruth Deacon, Martin van Staveren
September 1, 1992
Research papers
Reality meets expectation
The presentations this morning will give you, what I would call, a more detailed flavour of Latin America. When you intend to market consumer goods in Latin America, you should really forget about your experience in Europe. As you probably have...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Cees de Soet
Company: Heineken
September 1, 1992
Research papers
Talking to Brazilian women: 30 years of history
Studies that track te are not very frequent are very common in th hard to find in that behaviour and advertisively, approaches to our intention was to analysis of what might happen in the long term. The objective of the product categories (food, home...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: CecÃlia Russo, Jaime Troiano
September 1, 1992
Research papers
The brand triad in Europe (German)
The brand triad has become a crucial instrument of communication planning in Germany today. It enables the gradual route taken by consumer potentials along the path to the goal of brand usage to be traced step by step, as well as analysing the status...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf
September 1, 1992
Research papers
The relevance of expectations in predicting behaviour and moods
The present paper will discuss the relevance of several rational and other apparently irrational indicators in making forecasts for individual markets, in other words, the relevance of the plans, desires, moods and expectations expressed by consumers...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1992
Research papers
