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Research papers

The changing information requirements for successful strategic planning in the pharmaceutical industry

Worldwide challenges to pharmaceutical industry growth and profitability have resulted in an intensified interest in management effectiveness and efficiency. As a result, planning activities have become more formalised and often more extensive. The...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Marsha H. Fanucci
June 15, 1983
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Citation

Fanucci, M. H. (1983a, June 15). The changing information requirements for successful strategic planning in the pharmaceutical industry. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-changing-information-requirements-for-successful-strategic-planning-in-the-pharmaceutical-industry


Research papers

Cost effective advertising

Advertising performance is probably the most discussed subject amongst marketing and advertising people, particularly in the pharmaceutical field. This paper discusses the way that Ciba-Geigy and their advertising agency, the General Advertising...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Authors: Frank Collins, Geoffrey C. Brook
Company: Gallup International Association
June 15, 1983
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Citation

Collins and Brook (1983a, June 15). Cost effective advertising. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/cost-effective-advertising


Research papers

Application of database technology to environmental data

The paper outlines the content of this proposed new Database product (IMSBASE) and explains how users will be able to work with it in order to draw off articles of commercial interest.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: James C. Newell
June 15, 1983
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Citation

Newell, J. C. (1983a, June 15). Application of database technology to environmental data. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/application-of-database-technology-to-environmental-data


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: David Holmes
Company: KANTAR TNS Malaysia
June 15, 1983
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Citation

Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry-2358