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Research papers

Formulating quantified objectives and evaluating progress without profit or sales data

This paper contains a critical examination of a market research programme designed to guide and assess the marketing activities of the International Wool Secretariat. The paper examines problems that arose when implementing this programme and...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: J. Jenkins, J. Kendall
June 15, 1969
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Citation

Jenkins and Kendall (1969a, June 15). Formulating quantified objectives and evaluating progress without profit or sales data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/formulating-quantified-objectives-and-evaluating-progress-without-profit-or-sales-data


Research papers

Data collecting systems for a consumer panel in the field of semi-durable goods

Continuous measuring of a market trend is normally carried out through the data collection system known under the name "Panel' . A Panel can he composed of different subjects (house wives, men, households, retail shops, etc.), according to the scopes...

Catalogue: ESOMAR Congress 1968
Author: Salvatore Ceglia
June 15, 1968
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Citation

Ceglia, S. (1968a, June 15). Data collecting systems for a consumer panel in the field of semi-durable goods. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-collecting-systems-for-a-consumer-panel-in-the-field-of-semi-durable-goods