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Research papers

Just married!

This paper uses a case study to shed light on the methodological possibilities that open up with the combination of social media listening and ore traditional qualitative interviewing techniques. It demonstrates on an applied level how the confluence...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Ilka Kuhagen, Daniel Fazekas
November 16, 2016
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Citation

Kuhagen and Fazekas (2016a, November 16). Just married!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/just-married--8908