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Research papers

Market Research in North America

This paper provides an estimation of market research spending in North America for 1999 - 2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006;...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Laurence N. Gold
September 22, 2002
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Citation

Gold, L. N. (2002a, September 22). Market Research in North America. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/market-research-in-north-america


Research papers

Let's heavy up in St. Louis and see what happens

Heavy up TV advertising for packaged goods has been the traditional way of estimating its effect on sales in the United States. With recent advances in information technology, testing can now be replaced by econometric modelling techniques that...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Laurence N. Gold
June 15, 1992
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Citation

Gold, L. N. (1992a, June 15). Let's heavy up in St. Louis and see what happens. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/let-s-heavy-up-in-st-louis-and-see-what-happens


Research papers

High technology data collection for testing and measurement

This paper describes high technology data collection systems in consumer marketing research and their relationship to the more traditional methodologies and techniques. A brief background and history of data collection technology used in research is...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Laurence N. Gold
June 15, 1990
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Citation

Gold, L. N. (1990a, June 15). High technology data collection for testing and measurement . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/high-technology-data-collection-for-testing-and-measurement-


Research papers

High-technology growth and impact on marketing research

This paper describes marketing research information technology systems, their impact on the more traditional methodologies and techniques, and presents new research into user applications, both current and anticipated. A brief history of technology...

Catalogue: ESOMAR Congress 1989
Authors: Robert C. Blattberg, Laurence N. Gold
September 1, 1989
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Citation

Blattberg and Gold (1989a, September 01). High-technology growth and impact on marketing research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/high-technology-growth-and-impact-on-marketing-research


Research papers

New technology contributions to new product and advertising strategy testing

This paper describes how new technology has been applied to single-source data designs for advertising strategy and new product testing in the United States. The history of single-source data is developed with regard to definition and utility. The...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Laurence N. Gold
Company: Nielsen
June 15, 1986
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Citation

Gold, L. N. (1986a, June 15). New technology contributions to new product and advertising strategy testing. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/new-technology-contributions-to-new-product-and-advertising-strategy-testing


Research papers

Future information technology

This paper describes recent developments in the application of high technology to the collection and utilisation of information for marketing decision makers. Since this technology has been applied to single-source data designs for advertising...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Laurence N. Gold
Company: Nielsen
June 15, 1986
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Citation

Gold, L. N. (1986a, June 15). Future information technology. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/future-information-technology