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Research papers

An investigation of the creative approaches to the standardisation of international qualitative research studies

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Colleen Ryan, Shirley Kitchen
June 15, 1986
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Citation

Ryan and Kitchen (1986a, June 15). An investigation of the creative approaches to the standardisation of international qualitative research studies. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/an-investigation-of-the-creative-approaches-to-the-standardisation-of-international-qualitative-research-studies