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Research papers

Playing to the end game

Marketing in India, with its economic and social contrasts, is often likened to dealing with several markets at the same time. The population of more than one billion differs enormously with 15 different languages, social customs and live...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Nayantara Chakravarthi, Vivek Bengani, Y.V.D.Y. Prasad
February 1, 2005