Resources Library by ANA

St. Michael

Marks and Spencer, with its concentrated merchandising in a selected range of clothing and food with a single concept of quality, occupies a unique position in world marketing. There are some larger retailers in Europe in terms of sales. Our...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Jan de Somogyi

August 1, 1975

The allocation of shelf space over article groups

In this paper we consider, optimal allocation of shelf space over article groups by a mass retailer. To this end the general structure of a number of mathematical marketing models is developed. These "risk-evaluation" models allocate shelf space over...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Peter S.H. Leeflang

August 1, 1975

Safer assortment decisions by experimental design

Determining the number of lines per range requires assortment decisions on the number of items and facings displayed in the stores. The constraint of limited shelf space and demand and cost interactions among the various products of the assortment...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Egon Huppert

Company: Nielsen

August 1, 1975

The retail marketing problem

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Authors: David Thorpe, Peter McGoldrick

August 1, 1975

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: David Walters

August 1, 1975

An assortment-index in a comprehensive shopping model

In retail management a distinction is made between controllable tools of adaptation (e.g., price, personal selling, channels of distribution, and location) and non-controllable environmental aspects (e.g., demand, competition, structure of...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Authors: A. A. Ruitenberg, Leonardus Hendrik Klaassen

August 1, 1975

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Anton Casper Rudolphus Dreesmann

August 1, 1975

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Gisela Stengel-Guettner

August 1, 1975

How to maximise shelf sales and profitability

The paper, drawing on the experience of over thirty John Gordon Outlet Studies in various European retail situations, proposes that in order to maximise shelf sales and profitability a retailer must: 1. Examine current shelf profitability, taking...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: John Gordon

August 1, 1975