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Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/adding-value-to-a-british-bank
, C. (1978a, May 01). Research report on consumer reactions to the National Giro Bank. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/research-report-on-consumer-reactions-to-the-national-giro-bank
Winton and Nelson (1977a, June 15). Launching new financial services to consumers. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/launching-new-financial-services-to-consumers
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved March 28, 2024, from
, C. (1977a, January 01). Qualitative research into National Westminster press advertising. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/qualitative-research-into-national-westminster-press-advertising
, C. (1976a, August 01). Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.. ANA - ESOMAR. Retrieved March 28, 2024, from
Flack, M. (1975a, August 01). Marketing financial services to the 'unbanked'. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/marketing-financial-services-to-the-unbanked-
Naylor, G. C. (1975a, February 01). Seeking a balance between the needs of a bank and the demands of the market place . ANA - ESOMAR. Retrieved March 28, 2024, from
Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition