You searched for: ""

The results has been filter on Tags containing Marketing Information System.
ANA has found 46 results for you, in 210 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977
×

Citation

Kramer and Zabinski (1977a, June 15). The integrated market information system in Poland. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-integrated-market-information-system-in-poland


Research papers

Management information systems and marketing management information systems

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: A. Bosman
June 15, 1977
×

Citation

Bosman, A. (1977a, June 15). Management information systems and marketing management information systems. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/management-information-systems-and-marketing-management-information-systems


Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977
×

Citation

Jerczynska, M. (1977a, February 02). Marketing information system as a form of integration of industry and distribution in planned socialistic economy. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/marketing-information-system-as-a-form-of-integration-of-industry-and-distribution-in-planned-socialistic-economy


Research papers

Market planning and retailer buying decisions

This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Doyle
September 1, 1973
×

Citation

Doyle, P. (1973a, September 01). Market planning and retailer buying decisions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/market-planning-and-retailer-buying-decisions


Research papers

To a complete marketing information system

The information necessary for the marketing decision making is generally issued from many chronological and spatial independent systems. It is the case for SECODIP where we find several information systems consumer's panels, retailer panel,...

Catalogue: Seminar 1972: Panels
Author: Françoise Rostand
June 15, 1972
×

Citation

Rostand, F. (1972a, June 15). To a complete marketing information system. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/to-a-complete-marketing-information-system


Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Robert Jeanteur, Jean-Mathieu Paoli
August 1, 1971
×

Citation

Jeanteur and Paoli (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing) [French]. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measuring-efficiency-of-commercial-actions-with-the-help-of-a-ism-information-system-for-marketing-french-


Research papers

Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing)

The implementing of an ISM in a firm is a long and complex operation as it is not only a question of the construction of technical tools, but equally and especially the insertion in the firm of a work method placing data processing at the service of...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jean-Mathieu Paoli, Robert Jeanteur
August 1, 1971
×

Citation

Paoli and Jeanteur (1971a, August 01). Measuring efficiency of commercial actions with the help of a ISM (Information System for Marketing). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/measuring-efficiency-of-commercial-actions-with-the-help-of-a-ism-information-system-for-marketing-


Research papers

The computer and marketing information systems

The existence of the computer influences conceptually as well operationally the design of a marketing information system (MIS) and the application of a MIS the computer mostly is the centre in which all the computer techniques are integrated. This...

Catalogue: The European Marketing Research Review 1971
Author: Jan Ten Sijthoff
June 15, 1971
×

Citation

Sijthoff, J. (1971a, June 15). The computer and marketing information systems. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-computer-and-marketing-information-systems


Research papers

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971
Author: Robert Gijs
June 15, 1971
×

Citation

Gijs, R. (1971a, June 15). Research into consumer motivation within the framework of marketing information systems. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-into-consumer-motivation-within-the-framework-of-marketing-information-systems