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Research papers

Research and decision

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market...

Catalogue: ESOMAR Congress 1956: Advertising Research
Authors: H. S. Rich, J. S. Smith
June 15, 1956

Research papers

Advertising and marketing research (French)

Nowadays, it has become a trivial matter to note that the techniques of market studies have historically their first development. In the search by the industrials for a better profitability of their public expenditure. In the many studies which...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Philippe De Vendeuvre
June 15, 1956

Research papers

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Henry Charles Briant
June 15, 1955