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Research papers

Pop-up surveys

The pop-up survey has been one of the most positive contributions to web site research in the brief history of Internet research. The technique became widely used after the pioneering work of Micael Dahlen (1998) on the Swedish web site Passagen. So...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Pete Comley
June 15, 2000
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Citation

Comley, P. (2000a, June 15). Pop-up surveys. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/pop-up-surveys


Research papers

The evolution of marketing

This paper proposes that marketing in different product sectors and in different national cultures changes over time in a consistent and predictable way. The progress from commodity selling to post-modern marketing is based on evolutionary...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Mary Goodyear
September 1, 1999
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Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-evolution-of-marketing-5540


Research papers

The evolution of marketing

The future evolution of marketing seems destined to expand beyond the confines of the selling of goods and services. The energies and skills used to manage the abstractions of added values will probably be extended to encompass social and ethical...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Mary Goodyear
September 1, 1999
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Citation

Goodyear, M. (1999a, September 01). The evolution of marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-evolution-of-marketing


Research papers

The expanding universe of market research

Market research is a relatively small part of the professional and business services sector. Commercially available revenues in 1998 were roughly $1bn (£7bn) worldwide, representing only about 0.1% of overall sales value. However, its economic and...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Philip D. Barnard
September 1, 1999
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Citation

Barnard, P. D. (1999a, September 01). The expanding universe of market research . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-expanding-universe-of-market-research-


Research papers

Financial research

The spectacular growth in financial marketing research over the last twenty five years has pushed it into a prominent place among the types of marketing research undertaken worldwide. After a relatively late start in the early 1970s, it began to take...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Bartram
September 1, 1998
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Citation

Bartram, P. (1998a, September 01). Financial research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/financial-research


Research papers

Foreword

ESOMAR, as the leading worldwide association of research professionals, considers it necessary to provide an overview of the state-of-the-art of the research industry at regular intervals. This helps build common frames of reference, both for curious...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Mario van Hamersveld
September 1, 1998
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Citation

van Hamersveld, M. (1998a, September 01). Foreword. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/foreword-5306


Research papers

Research on the Internet

This chapter reviews the research environment of today and makes recommendations for the majority, in Internet language the ‘newbies'. If you are amongst the 1% of hard core enthusiasts (the digerati), this chapter will not seem very new....

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Karlan Witt, Ray Poynter
September 1, 1998
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Citation

Witt and Poynter (1998a, September 01). Research on the Internet. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-on-the-internet


Research papers

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Trevor Sharot
September 1, 1998
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Citation

Sharot, T. (1998a, September 01). Sampling in Asia. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/sampling-in-asia


Research papers

The changing context for research

The first point is that the industry has continued, impressively, its worldwide growth. The most recent published estimate, by ESOMAR for the year 1997, puts the current value of research by market research institutes at 10.4 billion EURO, equivalent...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Colin McDonald, Phyllis Vangelder
September 1, 1998
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Citation

McDonald and Vangelder (1998a, September 01). The changing context for research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-changing-context-for-research