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Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
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Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429


Videos

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making-12387


Research papers

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making


Videos
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Citation

Passingham et al. (2023a, October 05). Who questions the questioners?. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/who-questions-the-questioners-


Videos

Solving Market Research Challenges

Zoho's impact on survey based research

Catalogue: Congress 2023
Author: Hari Krishnan
Company: Zoho
October 5, 2023
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Citation

Krishnan, H. (2023a, October 05). Solving Market Research Challenges. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/solving-market-research-challenges


Videos
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Citation

Brigham and Boom (2023a, October 05). Dynata RISE awards. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/dynata-rise-awards


Research papers

Ten Question to Stop the Spread

At the end of November 2020, The EON Group and Tangere partnered to conduct a nationwide survey in the Philippines on public awareness, understanding and perceptions on HIV. Using the Tangere app, 4,500 Filipinos completed a ten-question survey over...

Catalogue: Vision and Values 2021
Author: Adam Crayne
Company: The EON Group
August 25, 2021
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Citation

Crayne, A. (2021a, August 25). Ten Question to Stop the Spread. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/ten-question-to-stop-the-spread


Webinars

How Unilever is enabling purpose-driven marketing with Bot-enabled Research.

Unilever, Africa?s leading consumer goods company, recently partnered with Borderless Access to develop a deeper understanding of the personal/household hygiene habits and needs of mass-market consumers in order to know how to address these issues on...

Catalogue: Webinars 2021
Authors: Stacey Grant, Bev Bassett
Companies: Borderless Access Pvt. Ltd., Unilever
July 27, 2021
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Citation

Grant and Bassett (2021a, July 27). How Unilever is enabling purpose-driven marketing with Bot-enabled Research.. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/how-unilever-is-enabling-purpose-driven-marketing-with-bot-enabled-research-


Research papers

Giving voice to the voiceless

This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser
Companies: Telstra, Lewers Research
November 2, 2020
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Citation

Lazarevic, Moir and Prosser (2020a, November 02). Giving voice to the voiceless. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/giving-voice-to-the-voiceless