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Research reports

Qualitative research on Top Deck advertising

Later this year the price of Top Deck will be increasingrelative to Coke. The objectives of the advertising are: 1. To help justify the premium price of Top Deck;2. To communicate the brand Top Deck very clearlyand to suggest that it is the tinned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1973
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Citation

, C. (1973a, April 01). Qualitative research on Top Deck advertising. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-top-deck-advertising


Research papers

CEOs have emotions too!

A brand's positioning and values have to touch enduring tangible and emotional needs if they are to work. This is as true in the business environment as it is in the consumer sector. Developing a positioning that is meaningful the world over...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Anna Ritchie, Sharon Dimoldenberg
October 28, 2001
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Citation

Ritchie and Dimoldenberg (2001a, October 28). CEOs have emotions too!. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/ceos-have-emotions-too-


Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Psychological of sheets. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/psychological-of-sheets


Research reports

Qualitative research into alternative Aquafresh positioning

The positioning and communication of Aquafresh inthe UK market is currently being re-examined tofind ways of improving the brand's performance.Due to the success of the brand in some overseasmarkets on different advertising platforms, it wasdecided...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research into alternative Aquafresh positioning. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-aquafresh-positioning


Research reports

Pyrex roasters and advertising research

In more general terms the opportunity was takenof the research to examine the current positionof Pyrex and the state of attitudes to the brandand its products. Information was sought onthe performance of current Pyrex advertising ontelevision and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Pyrex roasters and advertising research. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/pyrex-roasters-and-advertising-research


Research reports

Dulux qualitative 1979 advertising study

The aims of the study included both general andspecific issues. The prime purpose was to examinethe ways in which current advertising contributesa new influence on consumers' attitudes to Dulux,its competitors, and home decorating as aprocedure and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Dulux qualitative 1979 advertising study. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/dulux-qualitative-1979-advertising-study


Research papers

Agent based models

Tipping points occur at that moment when news of a brand begins to spread in an infectious manner throughout the marketplace. Advances in science and computation are transforming the manner of finding insight to consumer activity. From this...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Bruce Grey Tedesco
September 23, 2001
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Citation

Tedesco, B. G. (2001a, September 23). Agent based models. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/agent-based-models


Research reports

Preliminary qualitative research on the positioning of Fish Cakes

The research was required on how consumers perceivea number of different flavors and shapes for Fish Cakesin order to aid the planning of marketing strategies forFish Cakes. The research undertaken here is a preliminary qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Preliminary qualitative research on the positioning of Fish Cakes. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/preliminary-qualitative-research-on-the-positioning-of-fish-cakes


Research papers

System 3: Measuring the consumer's imagination

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019
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Citation

Caldwell and Seear (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination