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Research papers

The role of virtual shopper research in category management

This presentation describes recent attempts to use virtual reality components for studying market effects of new category management-driven initiatives in retail settings. Virtual shopping systems today offer intriguing opportunities for a flexible...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Thomas Kopf, Bernhard Treiber
October 26, 2003


Data analytics & machine learning improving quality of life (Spanish)

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Juan Pedro Lipari, Antonela Vistalli
May 14, 2018

Research papers

Report-back from working group III

There were four main points which emerged: 1. Disagreement with the view that "a brand is never the same after a price-off promotion"; 2. The need to define clearly the objectives of a particular promotion; 3. A discussion of the merits of...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Elizabeth Fallaw
June 15, 1971

Research papers

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Erik Bache, Flemming Hansen
Company: AIM Create
August 1, 1975

Research papers

Analysis of new products on basis of results from several minor analyses and creative interpretation

My notes relate to the introduction of Alt om Mad in Denmark in the Autumn 1977. Comprehensive analyses were preceding the introduction, ensuring a minimal risk by the launching. We carried out the following test programme: 1) Test of potential and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Torben Larsen
September 1, 1978

Research papers

Territorial marketing or marketing tailored to the needs of local government

This article shows how a town that wants to attract business investment, or the developer of a leisure park who wants to find out more about his clientele, can analyse the power of attraction of his image or project before going ahead with his...

Catalogue: ESOMAR Congress 1988
Authors: Caroline Lioret, Denise Vaubrun
September 1, 1988

Research papers

Experiments in comparative content of copy-test

Let list all the copy-test methods which we Included in our research programme. One of the methods has been used since 1961 in our agency, the other tests are such offered by market research institutes as standardised methods. The tests described in...

Catalogue: ESOMAR Congress 1964
Author: Heinz Alpers
September 7, 1964

Research papers

Are senior people the same across Europe? The approach of an international magazine

The question posed is the backdrop of the international development of a magazine for senior people : Notre Temps. In view of the exceptional success of this magazine in France, we decided to adapt this concept in Europe and over the North American...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Hubert Chicou
June 15, 1991

Research papers

Building on product quality

The paper presents a case history of the introduction of a premium quality brand of whiskey in four markets, the UK, France, USA, and Japan. There are three stages to introducing a premium brand to a new market. 1) In the initial stage, consumers...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Miriam Comber, Sally Gordon
June 15, 1992