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Research papers

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
September 10, 2014
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Citation

Woppmann, Casagranda, Wahl and Woppmann (2014a, September 10). Creating an inspirational environment in B2B. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creating-an-inspirational-environment-in-b2b


Videos

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
June 15, 2014
×

Citation

Woppmann, Casagranda, Wahl and Woppmann (2014a, June 15). Creating an inspirational environment in B2B. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/creating-an-inspirational-environment-in-b2b-8175


Research papers

Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anita Black, Neil Rothstein
November 20, 2013
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Citation

Black and Rothstein (2013a, November 20). Uncompromising intimacy: The route to transformational ideas. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/uncompromising-intimacy-the-route-to-transformational-ideas-8104


Research papers

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
November 20, 2013
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Citation

Faigelman and Bauer (2013a, November 20). What do you do when your world is turned upside-down?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-do-you-do-when-your-world-is-turned-upside-down--8106


Research papers

Research fusion

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...

Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Evan Simpson, Melissa Moodley, Colin Baker
Company: Ipsos MRBI
September 26, 2013
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Citation

Zwisler, Simpson, Moodley and Baker (2013a, September 26). Research fusion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-fusion-8073


Videos

Uncompromising intimacy: The route to transformational ideas

This is a story of transformation, of a company set on transforming healthcare and research that focused on ‘uncompromising intimacy’ to deliver transformational insight. 23andMe is a personal DNA service that costs just $99. The company is...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anita Black, Neil Rothstein
June 15, 2013
×

Citation

Black and Rothstein (2013a, June 15). Uncompromising intimacy: The route to transformational ideas. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/uncompromising-intimacy-the-route-to-transformational-ideas


Videos

Research fusion

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea...

Catalogue: Congress 2013: Think Big
Authors: Greg Zwisler, Melissa Moodley
Company: Ipsos MRBI
June 15, 2013
×

Citation

Zwisler and Moodley (2013a, June 15). Research fusion. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-fusion


Videos

What do you do when your world is turned upside-down?

A company marketed a product which had the highest volume of scripts in the Canadian prescription market for years, dominating its category. With post publication of safety concerns, promotion of the drug was discontinued for several years. With...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Johanna Faigelman, Catharine Bauer
June 15, 2013
×

Citation

Faigelman and Bauer (2013a, June 15). What do you do when your world is turned upside-down?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-do-you-do-when-your-world-is-turned-upside-down-


Research papers

Improving cancer prevention and communication

The focus of this session is on design research methodologies and lessons learned from two designcentric case studies for cancer education and prevention awareness campaigns from the portfolio of projects developed by Designmatters at Art Center. The...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Mariana Amatullo, Elena Salij
March 3, 2010
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Citation

Amatullo and Salij (2010a, March 03). Improving cancer prevention and communication. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/improving-cancer-prevention-and-communication