You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Y. Boulvin.
ANA has found 2 results for you, in 9632 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Name research

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: J. Szekely, Y. Boulvin
August 1, 1971
×

Citation

Szekely and Boulvin (1971a, August 01). Name research. ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/name-research


Research papers

Name research (French)

There is Increasingly less questioning of the importance which the name of a product (or a service, a company, etc...) represents in relation to the favourable or unfavourable image given by the latter: the name conveys Information - justified or...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Y. Boulvin, J. Szekely
August 1, 1971
×

Citation

Boulvin and Szekely (1971a, August 01). Name research (French). ANA - ESOMAR. Retrieved March 31, 2023, from


https://ana.esomar.org/documents/name-research-french-