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Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 2, 2004
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Citation

Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Research papers

Spotting online influentials among business audiences

The way a company chooses to disclose information about itself greatly impacts its reputation. The Internet is often overlooked as a channel that can be strategically used to relay corporate messages to key constituencies. Indeed, today's influential...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Idil Cakim
February 1, 2004
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Citation

Cakim, I. (2004a, February 01). Spotting online influentials among business audiences. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/spotting-online-influentials-among-business-audiences


Research papers

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Indivar Kushari
Company: Ipsos MRBI
February 1, 2004
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Citation

Kushari, I. (2004a, February 01). Ads that click. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/ads-that-click


Research papers

Utilizing the "voice of the customer" to enhance business success

Air Products and Chemicals is a large, global manufacturer serving a range of markets from industrial manufacturers, petrochemical and semiconductor production through healthcare providers.This paper addresses the company's efforts to collect and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Bob Ricci
February 1, 2004
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Citation

Ricci, B. (2004a, February 01). Utilizing the "voice of the customer" to enhance business success. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/utilizing-the-voice-of-the-customer-to-enhance-business-success


Research papers

A fully automated quality monitoring system

This paper describes a fully automated quality monitoring system that in essence aims to 'take the researcher out of research'.By reengineering the traditional research process, it is possible to eliminate research turn-around time, let the system...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Per Lundgren, Andreas Nergård
Company: Ipsos MRBI
February 1, 2004
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Citation

Lundgren and Nergård (2004a, February 01). A fully automated quality monitoring system. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-fully-automated-quality-monitoring-system


Research papers

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Graham Williams
Company: GfK
February 1, 2004
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Citation

Williams, G. (2004a, February 01). Shazam!. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/shazam-


Research papers

Website design is about understanding the user

In the authors' research of hundreds of websites for the best part of the last decade, they have observed a number of re-occurring themes and design rules.However, they found that such rules cannot always be globally applied. One of the reasons for...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: James Lang
February 1, 2004
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Citation

Lang, J. (2004a, February 01). Website design is about understanding the user. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/website-design-is-about-understanding-the-user


Research papers

Dynamic package design and optimization in the Internet era

This paper presents a systematic approach using conjoint analysis on the Internet to understand how package design factors drive response. The approach differs from conventional methods because the user can create the study, import the necessary...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Rachel Katz, Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Madhu Manchaiah
Company: Moskowitz Jacobs Inc.
February 1, 2004
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Citation

Katz, Moskowitz, Gofman, Ma and Manchaiah (2004a, February 01). Dynamic package design and optimization in the Internet era. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/dynamic-package-design-and-optimization-in-the-internet-era


Research papers

Studying new product performance in virtually created retail environments

This paper describes recent attempts to use virtual reality components for studying the in-market performance of a new product at the pre-launch stage. Virtual shopping systems today offer intriguing opportunities for a flexible generation and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Dieter Bock, Bernhard Treiber
Company: Unilever
February 1, 2004
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Citation

Bock and Treiber (2004a, February 01). Studying new product performance in virtually created retail environments. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/studying-new-product-performance-in-virtually-created-retail-environments