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Research papers

Comments on the paper by Mr. Wren and Mr. Taylor (French)

As Wren and Taylor explained international comparisons might give ideas about differences between countries but they have to be handled with caution. They are a first step towards detecting gaps within markets.

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Pierre Bessis
May 3, 1971
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Citation

Bessis, P. (1971a, May 03). Comments on the paper by Mr. Wren and Mr. Taylor (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-wren-and-mr-taylor-french-


Research papers

The problems of international pharmaceutical marketing research

Over the past few years much has been written and even more said about the problems of audits and medical indices and more about the problems involved in international comparisons in these areas of market research. Although my paper today will...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Ken M.H. Coleman
May 3, 1971
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Citation

Coleman, K. M. (1971a, May 03). The problems of international pharmaceutical marketing research . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-problems-of-international-pharmaceutical-marketing-research-


Research reports

Project Taurus

This research has investigated what is communicated to consumers by tablet shapes, sizes and colours. Different shapes, sizes and colors may convey different impressions about the nature of the tablet. In particular, the different tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
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Citation

, C. (1971a, April 01). Project Taurus. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/project-taurus


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape


Research papers

Exploration

This paper is in two parts. Part one is concerned with a consideration of exploratory research techniques, in particular, 'depth' or intensive interviewing and group interviewing. It is argued that if expertly conducted, they can be extremely...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Peter Sampson
June 15, 1969
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Citation

Sampson, P. (1969a, June 15). Exploration. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/exploration


Research papers

Comment on H. Bergonier's paper

The difference between typology and segmentation was then discussed. The most popular opinion was that: 1. Segmentation implies the isolation of one of the variables as being the one to be predicted; 2. Such restraints are not needed when applying a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on H. Bergonier's paper. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-h-bergonier-s-paper


Research papers

Tape recording

In a readership survey conducted in London, one interview in every three had been tape recorded. Through follow-up intensive interviews, conducted the next day, estimates were developed of the accuracy of certain of the information collected in the...

Catalogue: The European Marketing Research Review 1968
Author: William A. Belson
August 1, 1968
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Citation

Belson, W. A. (1968a, August 01). Tape recording. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tape-recording


Research papers

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967
Author: John Parfitt
August 1, 1967
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Citation

Parfitt, J. (1967a, August 01). How accurately can product purchasing behaviour be measured by recall at single interview?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-accurately-can-product-purchasing-behaviour-be-measured-by-recall-at-single-interview-


Research papers

Research among travel agents

"Retailer" research among travel agents is much-practised but rarely published except in the form of promotional references. This paper takes the opportunity of quoting from two fully published enquiries (albeit old ones) to examine the field, since...

Catalogue: Seminar 1967: Travel and Tourism
Author: A. D. Wilson
June 15, 1967
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Citation

Wilson, A. D. (1967a, June 15). Research among travel agents. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-among-travel-agents